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Mercedes-Benz Embossed and Electroplated Logo Project

Mercedes-Benz is one of the iconic representatives of German automotive engineering, renowned for its robust technical capabilities and innovative prowess. It has introduced numerous classic models through generations. The evolution of its brand design has gone through numerous iterations. In its early days, Daimler Motor Company used a three-pointed star as its logo, symbolizing good fortune and aspirations for development in land, sea, and air. The logo featured the word "BENZ" surrounded by wheat ears. Later, the logo evolved to incorporate the three-pointed star, wheat ears, and the text "Mercedes-Benz." Subsequently, the wheat ears were replaced with a circle, and the English text was removed, evolving into the logo style we see today.


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Certainly, such a prestigious brand with profound history pays close attention to its brand application, particularly on the logo displayed in automobile dealerships. It is crucial to not only showcase the brand's tone and character but also to replicate the logo's design and texture with utmost precision. The logo must be a perfect representation of the Mercedes-Benz brand, reflecting its elegance, quality, and innovation.


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After conducting a thorough search, Goodbong was identified as the preferred provider to offer a comprehensive solution for the Mercedes dealer sign application. Understanding the client's needs and expectations, Goodbong's technical and production departments convened to discuss and develop a customized production process. This process was tailored specifically to ensure the Mercedes-Benz logo was displayed with precision, capturing its essence and reflecting the brand's unique identity.


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The Mercedes-Benz logo is crafted using transparent acrylic sheets and produced with a fully automatic high-speed thermoforming machine. The basic principle involves feeding the rolled sheet material into an electric oven where it is heated to a softened state. The softened sheet is then pulled over a molding tool and adsorbed onto the surface of the tool under vacuum. At the same time, cooling water is sprayed in a mist-like form onto the surface of the forming sheet, hardening it and creating a three-dimensional effect.

Following this, the workpiece is cleaned by skilled workers and then undergoes vacuum metallizing, giving the logo a natural metallic finish. When illuminated at night, the logo shines brilliantly. The final steps involve applying a protective film to the front cover, installing the lighting, and fitting the bottom cover. The result is a brand-new Mercedes-Benz dealership logo, crafted with precision and durability throughout the entire production process.


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Finally, the logo undergoes rigorous quality inspection, packaging, and shipment in a wooden box before being delivered to the client. Along with the logo, we provide installation instructions, technical support, and warranty services, all of which have received positive feedback from our clients.