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Gulf Gas Station Logo Project

Since its establishment in 1901, the Gulf Oil brand has undergone numerous transformations and developments. From its original "orange disc" logo to subsequent changes in font and color, each update reflects the brand's keen insight into market trends and its continuous exploration of self-worth.


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The current LOGO design is minimal yet sophisticated, communicating the brand's professionalism and modernity through concise lines and shapes.Blue and orange are the primary colors of the Gulf LOGO. Blue represents stability, reliability, and trust, while orange conveys energy, enthusiasm, and passion. The combination of these two colors not only highlights the brand's core values but also makes it instantly recognizable as Gulf's LOGO.


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The shape design within the Gulf LOGO likely holds deeper significance, representing a characteristic of the oil or energy industry, or embodying a particular vision or philosophy of the brand.


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Gulf Gas Stations, with over 3,700 locations worldwide and a significant presence in the Chinese market, recognizes the importance of having a visually appealing, high-quality, and eye-catching logo for their gas stations. As a key aspect of Gulf Petroleum's primary visual identity enhancement efforts, Goodbong, with its solid technical expertise and excellent service, successfully provided the gas station logo, contributing significantly to the brand's development.


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The sales and technical team of the company swiftly initiated the project. Both parties engaged in intensive communication, analyzing and optimizing the design drafts. During the production process, techniques such as mold making, vacuum forming, and lamination were employed to ensure the precision and durability of the logo. Strict quality control measures were implemented for the raw materials, selecting environmentally friendly and safe materials. Additionally, the company equipped itself with quality inspectors who rigorously tested and examined every lightbox, ensuring that they met the required standards for quality and performance.

Finally, we provided our client with installation instructions and necessary technical support. We promptly addressed any issues or difficulties encountered during the installation process, ensuring the smooth completion of the project. Additionally, we offered a 2-year warranty, which received positive feedback from our client.